Assorted Images has worked with the iconic dancer Michael Clark and his modern dance company since the late 1980s, developing a long-running creative collaboration that spans posters, publications, stage graphics, marketing campaigns and visual identities for productions including I Am Curious Orange, O, Modern Masterpieces and come, been and gone. The work reflected Clark’s distinctive fusion of classical dance, punk energy, fashion, music and popular culture, helping establish a visual language that felt as unconventional and immediate as the performances themselves.
Rather than applying traditional arts marketing conventions, Malcolm Garrett’s design approach draws from contemporary music, club culture, typography and experimental image-making, creating materials that connect dance to wider cultural audiences without simplifying or softening its edge. Assorted Images also developed stage projections and on-screen graphics that became part of the live experience itself, integrating visual communication directly into performance.
The collaboration evolved over more than three decades as Clark’s work changed and expanded, maintaining a balance between consistency and reinvention across different productions and touring contexts. The relationship demonstrates how design can support contemporary performance not simply through promotion, but by helping shape the broader cultural identity surrounding the work and the audience’s experience of it.